22:07, July 17, 2022
The IX International Summer School of GSEM UrFU "Doing Business in Russia" has finished
The school was held from July 6 to 15, 2022 and continued the topic of the creative economy that was started three years ago. The general partner of the School this year was the creative cluster DOMNA, which recently opened its doors to the first residents and visitors in the center of the Ural capital, on Vainera 16. This is the first multi-format creative cluster in Ekaterinburg.
The project work of the School participants was focused on developing a strategy for the development of areas and organizing the cluster space to maintain a high synergistic potential. Master classes from the residents of the cluster were combined with presentations by the leading specialists of the Polis Institute and the founders of the RURBAN LAB project Tatyana Zhuravleva and Ilya Tokarev. The possibility of attracting such speakers appeared due to the fact that the beginning of July coincides with the events of Creative Thursday at INNOPROM and the Russian Creative Week, which are significant for the domestic creative industries.
Summer school programme included the study of the business model of the creative cluster "L52" (Lenina 52) and their project to maintain and popularize the avant-garde heritage of the Urals "Territory of the Avangard". Participants were introduced to the concept of the creative cluster "L52", which consists in combining the museum, educational areas, as well as the art space and the interested community. Activity in the daily schedule was an exciting game of “towns” in the courtyard of the cluster, after which a lecture from Lyubvi Bondarenko followed, revealing the secrets of organizing the Ural Music Night music festival.
The Saturday day of the summer school was devoted to a trip to the seasonal creative cluster "Summer at the Factory" on the territory of the old Ural Turchaninov-Solomirsky Factory, located in Sysert. “Leto na Zavode” was supported by the Presidential Grants Fund in 2020-2022. In addition to an exciting excursion and a session with the cluster team, the participants of the summer school remembered the day as a walk in the fresh air, the comfortable territory of the plant, Bessonova Gora, delicious food, bright sun and swimming!
The participants of the summer school also had a unique opportunity to visit the headquarters of the Russian Copper Company. Unique design and engineering ideas were implemented in this large-scale project and presented to a group of students, as well as in the Q&A session, the possibilities of modern business communications and plans for the development of creative directions in traditional RCC production facilities were discussed.
The program of the school this year was supported by its traditional speakers: Elizaveta Golousova, Yuri Devi, Maxim Fokeev, Lyudmila Ruzhanskaya. New members also joined the team: Anait Petrosyan, an analyst in management consulting “ex-Accenture”, representatives of the Higher School of Economics (St. Petersburg) Maria Krylova and Anatoly Talanenko, professor at the Brussels School of Management Sed Saad.
The hallmark of the team work within the framework of the summer school is the team of tutors, who not only guide students, but provide expertise in the practical implementation of their ideas 24/7. Thanks to Maxim Fokeev, Nikita Shvalev, Yuri Devi and Stanislav Berezin. Special thanks to the team of the GSEM International Affairs Office: Nadezhda Poilova, Dinara Augambaeva and Ekaterina Demchenko.
The final day of the summer school was dedicated to the defence of team projects, on which the guys worked with their tutors during the entire period of School. Team members have shown great scope in the selection of ideas for their projects. Ideas defending their right to exist, ranging from a jewelry laboratory and a video studio to various kinds of VR spaces.
The jury appreciated each of the teamwork, presenting their comments, comments and questions, and the defense closed with the solemn awarding of certificates to the guys. And it's time to celebrate! Delicious pies, discussions and enthusiastic feedback from students about the excellent experience gained at the IX International Summer School of GSEM UrFU 2022!
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