The New Silk Road: students сo-create the future

18:03, May 8, 2018

Students of «International Economics and Business» know what color of the ice cream packaging will attract the attention of football fans from China?

Maybe you guess in what way Yekaterinburg is able to interest the inhabitants of China and how to find out the business idea? Thanks to the three-hour intensity with Sergey Kolesnichenko, students have become real experts in the field of building effective relationships with one of the most influential country in the modern world.

Together with the President of the Russian Business Association in China, students plunged into the mysterious world of the great civilization in order to get acquainted with its cultural features to create a business model that can function in the long term. In the form of live communication, the students discussed the most fresh and current trends in the development of Russian-Chinese relations, simulated collisions with possible difficulties in adapting to the business environment of China and with the help of brainstorming look for ways to solve them.

Anna Zvereva, a third-year student of the bachelor degree in «International Economics and Business» shared her impressions:

«No doubts lection by Sergey Kolesnichenko was cognitive. I liked his charismatic way of information reporting, deep knowledge of the basics of doing business in China as well as the ability to understand the audience. Applied value of material originated from his life experience: investments in yourself always count».

Authour: Darina Ivanova, 3d Year student IEB