Digital marketing and international marketing strategies – from international business practitioners

13:36, May 20, 2019

Representatives of Unilever delivered interactive lectures with case-studies and team project work for the 3rd year students of BA International Economics and Business

In April Unilever representatives took part in a number of educational events to develop practical skills of students in the field of international marketing. The topics were selected not by accident. Knowledge and skills in digital marketing are integral part of the activity of marketers and other professionals working for international companies. International marketing strategies and marketing decision-making are based on understanding of diversity of the ways of marketing mix implementation in international environment. Unilever representatives showed how their company has been adjusting marketing mix composition to the corporate strategy and vision, and the flexibility and variety of international marketing decisions.

The specific feature of cases student were trying to solve was their focus on corporate social responsibility and green principles in international marketing strategies. At first, the mix of several tasks within one case was difficult for students. But then they found interesting ways how to solve the problem.

“We are always pleased to share our competence and experience with students and are interested to fine the best candidates for our company”, - notes Alisa Tizik, marketing department of Unilever. – “This time, the award for the best students teams who present the most interesting and proven marketing solutions for the cases is the opportunity to be enrolled to summer internship in Unilever”.

The classes were organized in the frames of International marketing course of BA International Economics and Business. Participation of corporate partners in teaching is one of the priorities of the programme development and has an aim to develop students’ up-to-date skills in different fields of international business.