Students of GSEM visited Patra brewery as part of their educational practice

18:57, October 18, 2019

Students from Nigeria, Zimbabwe and Colombia attended the event

At the brewery students plunged into the rich history of brewing since ancient times. In addition, they have immersed in the full cycle of beer production in the four workshops of the factory.

Special attention was paid to marketing aspects of the beer industry and to building intercultural communications in the process of advertising and PR-activities of the company. The brewery producesdrinks of many world-famous brands, each of which is created for a specific target audience, has its ownrecipe and distribution model.

The tour ended with a session of answers to students’ questions and a master class from beer experts.

Sheu Mavivi, GSEM student from Zimbabwe:

It was an entertaining and fun tour. We discovered with great interest the process of brewing beer in capacious containers. We were told about the recipes of beer that were prepared for kings many centuries ago. I think we have been to place that 80% of men dream to visit!

Jennifer Salazar, UrFU student from Colombia:

For me this tour was an incredibly useful experience, as I am a student in the field of “Food Biotechnology”. We listened with interest to stories about the process of making, bottling and distributing beer. At the end of the tour, we conducted a degustation of different varieties of the drink and we plunged into the ancient and very interesting brewing culture.