Foreign students at the Russian Coca-Cola factory

13:54, October 10, 2019

On October 9, GSEM master programme students specialising in PR and advertising organised a visit to the Coca-Cola plant, one of the largest in Russia

Students from Russia, Kazakhstan, Zimbabwe, Nigeria and Venezuela took part in the tour to the Coca-Cola plant. They attended a lecture where they learnt about the history of Coca-Cola in people, figures and facts, and also watched several videos that reflect the main directions of activities of the organisation. Particular attention in connection with the master programme was paid to more than 100-year history of Coca-Cola PR company, from the day the brand was created to its worldwide recognition. The students learned a lot of new facts about the company and exchanged opinions during a fruitful discussion. 

To show Coca-Cola from the inside, the organisers conducted a tour of the plant, during which students visited bottling and sorting shops, as well as marketing and logistics departments. Some of them are now thinking about taking an internship and trying their hand at Coca-Cola's advertising department. 

The organisers of the excursion were satisfied with the event and consider such excursions as the key to establishing intercultural communications between students of master's programmes. 

The tour was wonderful, we learned a lot: about the story of success, production features, scaling and Coca-Cola's social responsibility programs. It was really interesting and informative. And how happy I was with the presents! - says Emmanuella T. Bulya, GSEM student from Nigeria.