GSEM students learnt how to make creative videos with the help of BeBrand experts

20:11, November 2, 2020

The master-class was held as part of the International Cross-Cultural Festival of GSEM Students InCulture Fest-2020

On October 29, 2020, within the framework of the International Cross-Cultural Festival of GSEM students InCulture Fest-2020 there was a master-class for the participants of the Festival from BeBrand experts on how to make a creative and attractive video presentation of the culture of own country.

The experts were Daniil Maryinsky, Chief Creative Officer of BeBrand Group and Ksenia Nazarova, executive director of the Production direction of the company. 

At the master-class the experts told in detail about the formats and process of making a creative video, in particular, about the features of such main stages of video-making process as Brief, Creative, Pre-production, Production and Post-production. The participants learned about where to find ideas and how to get inspired, how to properly organize the plot of the video so that to make it attractive to the target audience. The experts presented some interesting examples of professional and amateur videos on the topic of the festival and recommended some available mobile apps that students can use to create their own unique presentations. And also, the festival participants were able to get answers to their questions and received expert recommendations on how to improve their videos.

In the second week of November the teams will present their project work. The videos will be available at GSEM YouTube channel - we invite everybody to visit, watch and enjoy international cultural diversity! 

BeBrand is a communication group of companies producing comprehensive business solutions for their clients through the possibilities of internal and marketing communications, business and public events in the market of the Ural region.