Professor Santoro reveals the secrets of strategic decisions with an Italian accent

23:09, March 2, 2021

Students of the International Economics and Business GSEM strategize in online facilitation with a foreign lecturer

A series of practical master classes in English from the professor of the University of Turin (Italy) Gabriel Santoro as a module of the discipline "Strategic Management" started for 4th year students of the International Economics and Business educational programme.

 

Gabriel Santoro shared:

«The students of the Strategic Management course are approaching the distance learning classes with enthusiasm, willingness to learn and active participation. During the lectures, I brought real cases of Italian companies. The students critically questioned and challenged the strategies adopted by these companies, offering interesting and relevant insights and reflections».

The students tested the strategic tools on real companies, built alternative maps of balanced scorecard of the Italian football club Juventus and using the BCG matrix analysed the business lines of the Italian food company and developed strategic solutions.

«We analysed the performance of Juventus FC to try to outline a future development of the company in achieving economic, financial and sports objectives. We examined the corporate strategies of a medium-sized Italian company, trying to determine in which business the company should and should not invest. Despite the online classes, the students were able to offer their ideas in a creative, rigorous and challenging way» - added Professor

 

Christina Artemyeva, 4th year student:

«The structure of professor Santoro's classes is divided into a theoretical part and practical cases. Practical cases are real situations of strategic development of companies that professor Santoro is working on as an entrepreneur. This is what I like, since the lessons are based on the actual practice of the teacher. At the same time, the professor is always open to questions, explains everything in an understandable language, uses many tables and figures for a deeper understanding of the subject and actively interacts with us through all available tools»