Students GSEM UrFU came up with new international business opportunities

15:40, March 10, 2021

Professor Renato Pereira from Portugal shared the methods of developing business ideas

The International Economics and Business programme allows students to learn from the best practitioners and lecturers from different countries. The module of lectures on the topic of International entrepreneurship within the framework of the Strategic market analysis course, which was held by the Portuguese professor of the ISCTE business school, University of Lisbon, Renato Pereira, ended last week. Renato told students about the variety of business opportunities that always exist in the market. Professor explained the main task of the leaders of the world economy is to be able to recognise them.

«The last course has been delighting students with lectures from all over the world. Professor Renato joined us for a lecture on Strategic Market Analysis. We talked about business opportunities, a very relevant topic during the pandemic. No matter how much our life changes, it will never stop. New opportunities will arise in the market and it is our challenge to recognise them accurately. After the theoretical part, Professor Renato divided us into teams and asked each of us to brainstorm and find a new topical business idea for the Russian market. And the ideas flowed!» – Ekaterina Deeva, 4th year student.

Alice Hilaire, student of double diploma programme with Business School KEDGE (France), noted:

«The most interesting for me was to know how to see an opportunity and know if this opportunity should be taken to create a product or service».

Renato Pereira also shared his experience of working with GSEM and students of the International and Economics Business programme:

«My experience with the Graduate School of Economics and Management of the Ural Federal University in Yekaterinburg has been great! The possibility of exchanging experiences and knowledge with both faculty and students is of utmost importance to me. Russia is a country with enormous opportunities for entrepreneurship development and I’m sure this subject is of significant importance for students looking at different options for their professional careers. Finally, having an international outlook and the opportunity of discussing what’s going on in the business world is of course relevant for students in international management. Thank you very much for this opportunity and I’m looking forward to enhance the partnership with your institution!»

ISCTE Business School has prestigious international accreditations AACSB, AMBA and has been a partner of GSEM since 2019. There are student and academic exchange programmes between the schools.