11:06, May 26, 2021
Recent graduate of International Economics shared practical experience with students
Elizaveta Ushakova, a 2020 graduate of the UrFU double degree programme with the KEDGE business school, shared practical knowledge on international digital marketing and marketing attribution with current students of the International Economics and Business programme. Elizaveta currently lives in Prague and works in online marketing. The diploma work was also associated with an ongoing professional career track.
At the moment, I have been working for 1.5 years in a European company engaged in the provision of services in marketing, namely marketing attribution. Marketing attribution was emphasized in my presentation, it is a new and progressive way to measure the effectiveness of online marketing investments. I personally believe that attribution is the future of all e-shops. To be honest, this was my first experience with a public speech for 1.5 hours, and the experience was more than interesting. I can't imagine how professors give 5 lectures a day, after one I could not speak. But it was worth it, I think it is extremely important to share knowledge with students, especially because it can help someone decide on their path in the professional field - commented Elizaveta Ushakova, graduate of the International Economics and Business programme, 2 diploma with KEDGE business school.
The International Economics and Business programme has been always paying big attention to alumni integration and systematic communication. For example, alumni of the IEB programme regularly share their professional experiences with current and prospective students and inspire them to great success.
I am very glad that our graduates are becoming such high-class professionals and are ready to share their experience and knowledge with the students of the programme. I thank Elizaveta for the high-quality preparation of the lecture - noted Ekaterina Demchenko, Director of the Center for International Cooperation, teacher of the International Marketing course
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