Students of the Master's programme "International Management" became the winners of the "Girls in IT rock" Women's Case Championship

18:16, May 30, 2021

The championship is organized by the international consulting company Accenture

On May 28, 2021, the final of the Women's case-championship "Girls in IT rock" from the international consulting company Accenture took place in Moscow. The winner is the team - Caseiopeia ("Case" + the name of the constellation). The team members were from 3 different cities: Yekaterinburg was represented by Anait Petrosyan and Maria Aristova (UrFU), Moscow - Anna Gorislavets (National University of Oil and Gas «Gubkin University») and St. Petersburg - Oksana Kusik (graduate of St. Petersburg State University).

The task of the final was to assess the potential for the development of a digital platform for accounting services of the cosmetology market of the Russian Federation in the context of the B2C segment. In addition, it was necessary to analyze the market in different directions (turnover and volumes of the "gray" market segment, digital trends in the industry, the possibilities of using digital technologies and their impact on the cosmetology market, assessing the need for a platform and analyzing similar services). The participants had to present the results of the study in a presentation (detailed analysis) and also on video (main conclusions).

Anait Petrosyan: “We have researched the market in detail. Because There is no exact figure on the Internet for the number of cosmetology clinics in Russia; additionally, using Python and the Roszdravnadzor database, it was possible to identify the number of licenses issued by year, the total number of operating clinics, and the distribution by regions. Moreover, we examined in detail the features of the target audience, government regulation of the market, information on the illegal segment, digital technologies and platforms in the international market, and digital trends and services in Russia.”

The 4 best teams made it to the final. The final was held in person at the Moscow office of Accenture. The jury highly appreciated the quality of the analysis and presentation, as a result, the team took first place!!