Compete for attention and set long-term trends

10:13, July 22, 2021

International Economics and Business students learned strategies for the development of Tinkoff online ecosystem

At the end of the course "International monetary relations", Tinkoff (Moscow) product analyst Oleg Filonov conducted an interactive class for the 3rd year students of "International Economics and Business" programme.

The speaker, using his own experience, told about life hacks for building a career ladder and the secrets of a successful interview, as well as the responsibilities of a product analyst and the competitive strategy of Tinkoff ecosystem. Students learned how companies compete for user time and attention, why companies seek to build their ecosystems, and why it is important to set trends.

Oleg shares his impressions:

I was glad to be in UrFU again, even online. I am grateful to GSEM for education and vivid impulse for my career development. Thanks to that, in two years after graduation, I have something to tell to students. I hope that my speech ignited students to think about modern banking industry. Maybe, our mini-contact might grow into partnership between programme and Tinkoff.

Starting from the 1st year, "International Economics and Business" programme implements professional development modules and guest master classes from corporate partners. Representatives of leading international and Russian companies take an active part in the development of the programme: they make decisions at meetings of Experts council of programme, organize joint events and projects, and invite students for the internships.