Digitalisation = an essential component of sustainable development

21:14, December 16, 2021

Interactive lectures were held within the framework of the XIII International Autumn School

Students of the International Economics and Business programme GSEM UrFU learned about innovative projects, end-to-end technologies, as well as popular social networks.

Irina Gart, Head of Corporate Citizenship, IBM, spoke about the international and local sustainable strategy of IBM and the implementation of digital solutions to achieve economic, social and environmental goals.

Veronika Zonova, Marketing Strategist, gave a practice-oriented lecture on digital marketing and shared with participants how to use content marketing to turn strangers into enthusiastic fans using Tiktok, Reels and Snapchat.

Anastasia Falko, 4th year, shared her impressions: 

For us it was a great opportunity to gain real business-experience from Veronica Zonova! It's incredible to learn how to use the tricks and strategies in social networks from her lecture. I caught a couple of insights and thoughts for further work

Maxim Sokolov, 2nd year student, added: Nowadays, it is very important to be able to use modern digital tools in order to embody any ideas and projects. It is important for any economist to be aware of the evolving options of how to effectively visualise your workflow and make it understandable for both yourself and your partners. It's nice that at our lectures we have the opportunity to touch business and future professional challenges. It will be interesting to try these tools in reality.

All participants were able to consider in detail the issues of implementing digital solutions in business processes, as well as clarify the points of interest for optimizing projects.

The next stage is the testing of digital tools on their own sustainable projects that students have been working on for over a month. For example, the team of 4th year students created a page on Instagram for their project Razdelyaj, which aims to spread the idea of ​​the importance of separate waste collection! Support our guys www.instagram.com/razdelyaj/