Students of GSEM UrFU competed in entrepreneurship and advertising

21:13, May 29, 2022

The intra-university stage on WorldSkills competencies was held at School

On May 16-21, the Qualifying Championship UrFU according to WorldSkills standards in the R11 Entrepreneurship and R14 Advertising competencies was held in GSEM creative space “Сherdak".

Students of the educational trajectory "Captains" and the program "Public Relations and Advertising " of GSEM UrFU took part.

In the "Entrepreneurship" competency, 5 teams of 2 people each presented their ideas from different fields of activity, developed economic models, worked out the functionality of the project and made a business promotion plan.

“The championship allowed us to work out the skills of teamwork, generating unique ideas, compiling a financial report and organizational competencies. This practice allowed us to test our opportunities in the field of entrepreneurship, gave a professional guide to the participants and became a useful experience in future projects,” said Elena Nidergaus, head of the UrFU Captains trajectory.

Future advertisers developed an advertising campaign in the course of completing 9 modules of the competition task: communication with the customer, key elements of an advertising campaign, SEO copywriting, graphics / infographics, advertising campaign planning, landing page creation, Internet marketing and presentation of results.

“At the beginning, the championship participants were given an advertising object card, on the basis of which the students had to make a brief,” says Ekaterina Golubkova, compatriot expert of the championship, head of educational program “Public Relations and Advertising”. - At first glance, the competition task seems simple, but in fact, it has a lot of pitfalls and hidden points. The task of the competition is to identify the participant who will find all these hidden points in the best possible way, conduct the most complete analysis of the object of advertising and present the most correct advertising campaign.

Ural Federal University is one of the leading universities in Russia founded in 1920. UrFU is located in Yekaterinburg, the capital of the Ural region, an economic, industrial, scientific and cultural center of Russia. The university is the project office of the Ural Interregional Research and Education Center "Advanced Industrial Technologies and Materials" designed for solving tasks of "Science" National Project.