Management in creative industries

17:52, July 14, 2023

That’s’ what the participants of the Summer School of GSEM UrFU are studying

On July 11, as part of the Summer Business School of GSEM UrFU, under the guidance of the head of the the Master's program "International Management" Professor Lyudmila Ruzhanskaya, lectures were held from two leading companies in the Urals. The topics of doing business in our region in the creative field were touched upon.

The first speaker is Maxim Smirnov, Art director of JetStyle. The lecture discussed the impact of artificial intelligence on work in the creative field. In the course of an open dialogue, it was revealed that AI in no way interferes with and does not oust illustrators from their market, but rather inspires them to create something new. The topic of legal regulation of copyright and AI in the Russian Federation was also discussed, during which the students learned that there is no such law regulating AI copyright at this stage, but it is not necessary, since artificial intelligence and a person work in pairs so all copyright belongs to human. At the end of the lecture, Maxim Smirnov gave advice on how to keep creative staff in your company: “If a person pursues a goal that is not monetary, but plunges into something new, then it is better for him to choose small companies that are more flexible, without unnecessary restrictions. This will help the employee to try new things, plunge into various areas.

The second lecture was in the format of a visit to the film studio "SNEGA", where the students got acquainted with the structure of their business. General producer Irina Snezhinskaya said that the main goal of the business is documentary filming and animation. It was revealed how the production of documentary films fundamentally differs from the artistic genre. The theme of the cohesion of the team that makes the film and the role of the director in this team was also touched upon. The film studio, in order to become more successful, has relied on highly qualified personnel, and that is why their films take first place at international festivals. In particular, last year, they won first place at the Tokyo Animation Film Festival. In addition, the General Producer mentioned that at the moment 8 projects have been launched (4 films and 4 animation films) and that 120 projects have been made since the existence of the film studio, but they are not going to stop there. The main distinguishing feature of their success is the willingness to work with the audience.

Next, students of the GSEM Summer Business School will have to work on a real project for Baden Family, which the company will consider for possible implementation. In this way, students will be able to improve their skills in working on a real startup.ение. Таким образом студенты смогут повысить свои навыки работы над настоящим стартапом.