Project management in creative industries

16:15, September 20, 2023

“International and Corporate Management” opens a new educational track for first-year students

The new academic year began for first-year students of the bachelor's program "International and Corporate Management" not only with a meeting with the program team, but also with the opening of a new educational track "Project Management in Creative Industries"! Following a good tradition, corporate partners of the program came to the students with competitions and prizes, stories about business prospects and new challenges for newbies! An exciting quiz from Evgenia Struk, a Kept recruitment specialist, and a competition for the best answer to the question about the meaning of life from Daria Zubakina were continued by a speech of Elena Motchanaya, speaker, mentor and entrepreneur, director of the Motchany beauty salons. Starting this year, Elena will teach at the program within the track  "Management in Creative Industries".

Creativity is “new iron”, this is not just a popular slogan, but also a new direction for the development of the economy of the Ural region. For four years in a row, the program’s teachers have been forming an expert environment in the field of doing business in the creative industries, involving regional and national experts in discussions, implementing student projects with corporate partners, creative clusters “Leto na Zavode”, “L52” and “Domna”, tourist cluster “Gora Belaya”, music festival “Ural Music Night”. Since this year, cooperation with academic partners (Higher School of Economics St. Petersburg and Moscow), regional companies developing business in the film, music, video game and advertising industries, media industry, hospitality and design has resulted in the opportunity to begin training management personnel for the growing sector of the economy of the Ural region . Often creative teams lack knowledge of business and the specifics of its conduct in the new economy, the knowledge economy, a new educational trajectory is designed to fill this deficit!