10:08, May 21, 2021
Students of the International Economics and Business learned about the specifics of creating and promoting a brand in the global market
Professor Yioula Melanthiou from School of Business, University of Nicosia, Cyprus gave an interactive lecture on global branding to students of the International Economics and Business programme as part of the International Marketing course. Speaker considered not only positive experiences, but also the mistakes made by the most expensive brands in the world, analysing global companies such as Coca-Cola, Starbucks, P&G and others.
An interactive lecture with many examples from real practice, including lecturer’s experience became very useful in terms of the professional development of students in the field of modern international marketing - shared Ekaterina Demchenko, Head of International Affairs Office, International Marketing Lecturer
Cooperation agreement with the University of Nicosia was first signed within the framework of Innoprom 2012. University researchers have repeatedly participated in the Autumn School “Sustainable Business Development”, organised by the International Economics and Business programme. Students and faculty are invited to take part in academic exchange programmes with this university.
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